William’s tenure in the culinary industry has spanned over 15 years, or nearly half his life. He’s worked at every level, from casual to fine dining prior to opening Naegi, a Japanese sando shop, Hokkaido Bread Company and eventually his modern Japanese concept, Matsu, in the fall of 2021 in Oceanside, to much acclaim. The Bay Area native’s work has garnered him a Best Chef nod in Thrillist as well as commendations in San Diego Magazine including Best New Restaurant in 2022, and Best Japanese Restaurant in 2022 and 2023. With Matsu, William aims to showcase the roots of his culinary career and passion for Japanese flavors and techniques in a progressively modern setting.