About
Lulú Martínez Ojeda is a proud Ensenada native. As most of the Ensenadenses, Lulú grew up surrounded by wines and food, which led her to study Viticulture and Oenology in Bordeaux, France. After graduating, she started working at Chateau Brane-Cantenac, second Grand Cru Classe, a winery owned by Henri Lurton and known as one of the oldest and most lauded houses in Bordeaux, France. In 2014, Lurton decided to invest outside of Bordeaux in Martinez’s hometown of Ensenada, in the surrounding Valle de Guadalupe. So she decided to go back home.
Lulú’s family was one of the 13 founding families of Ensenada, and as a woman winemaker coming back to her country – where patriarchy is very much alive – she is proud to call herself a feminist: “My mother is my role model. She has supported me unconditionally. I’m proud of my strong grandmothers that always pushed me to be independent. I’m proud of my aunts and cousins that are hard-working women who managed to work and raise children in a society where my inspiration, along with all those works, come back home to start a harder.”
Lulú is a forward thinker, who loves creating complex wines, with varietal typicity, natural freshness, aromatic finesse and balance. She aims to let the land do the talking. And yet, she’s doing much more than that.
