Born in Sinaloa and raised along the USA-Mexico border, Fernando Gaxiola earned an engineering degree from the prestigious Tecnológico de Monterrey and a Global MBA from the Thunderbird School of Global Management in Phoenix, Arizona. A natural born entrepreneur, Fernando launched his first business management consulting firm in 2003 at the age of 26. Soon after, he became a leading business management consultant for the Oil & Gas industry in which he focused on processes, marketing and strategic planning – an experience which afforded him the opportunity to travel all around the world for.

He later returned to his roots to apply his knowledge toward promoting what Baja has to offer. His passion for food, wine, and art led him to found Baja Wine + Food, the leading travel, event, and lifestyle management agency in the San Diego-Northern Baja region. His company specializes in providing extraordinary cross-border experiences to corporate and private clients worldwide. Additionally, he has partnered with Truly Fine Wine to import and distribute a premier portfolio of Baja wines from the most prestigious wineries in Valle de Guadalupe, Baja California, México. As part of his ongoing strategy to promote Baja culture in the US, he also partners with acclaimed regional chefs and artists to create a cross-border culinary movement. In 2017, Fernando partnered with the Valle Food & Wine Festival, the most important international culinary event of the year in Valle de Guadalupe.