Content creators, it's time to flex your chops
The Must-Attend Event for Food + Beverage Influencers
Top creators are dishing out their secrets on how to
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Scale your business
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Create better content
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Secure brand partnerships
PLUS: Culinary and mixology demos, cookbook signings, brand activations, and an opportunity to connect with fellow creatives in the culinary community
FEATURING YOUR FAVORITE FOODIES TO FOLLOW
CREATOR LIVE AGENDA
THURSDAY, NOVEMBER 7
Videography + Editing Master Class 🎥
1:00 PM – 2:15 PM
Unlocking Partnerships + Profit with TikTok Live Shopping 🛍
2:30 PM – 3:45 PM
Harness the power of TikTok Shop with live shopping strategist Stephanie Garcia of Lights, Camera, Live. Discover how to build brand partnerships and leverage your online community to generate revenue through live shopping experiences. Learn key strategies to maximize your reach, create compelling live content, and unlock new monetization opportunities on one of today’s most dynamic social media platforms.
Featuring:
Instagram Masterclass: Crush the Algorithm and Dominate Your Content Strategy 🏆
4:00 PM – 5:15 PM
Harness the power of TikTok Shop with live shopping strategist Stephanie Garcia of Lights, Camera, Live. Discover how to build brand partnerships and leverage your online community to generate revenue through live shopping experiences. Learn key strategies to maximize your reach, create compelling live content, and unlock new monetization opportunities on one of today’s most dynamic social media platforms.
A Creator Live + Master Classes pass is required to attend master classes on Thursday, November 7.
FRIDAY, NOVEMBER 8
Opening Keynote: The Recipe 4 Success with Chef Monti Carlo 👩🍳
9:00 AM – 9:20 AM
Food media personality and cookbook author Monti Carlo breaks down the four ingredients you need to make something from nothing and create the life of your dreams.
Featuring:
Keynote Panel: Building Authentic Connections With Your Audience ❤️
9:20 AM – 10:00 AM
In today’s fast-paced world of viral trends and rapid news cycles, attention is fleeting. Audiences find themselves scrolling IG stories and TikToks, consuming more information and entertainment than ever before. Celebrated chefs, private chefs and wine & spirits creators will share their tips and tricks for building long-lasting, meaningful connections with audiences that cut through the clutter and online noise.
Featuring:
Scaling Your Content Business 🤑
10:00 AM – 10:45 AM
There is a pivotal moment where social media stops being a hobby or a way to connect with friends and family, and it starts becoming a tool. Unlock trade secrets on how to go from casual social media user to digital powerhouse, straight from successful private chefs and food and beverage creators.
Featuring:
Beyond Social: Break Barriers with Brand Extensions 📏
11:00 AM – 11:45 AM
After you’ve built connections and scaled your content, you will find yourself asking “what’s next?” and this panel tackles just that – going from content creator and converting digital sales to developing a tangible product like a cookbook, spice line, or food company, and selling it on the market via social. Learn about the social-to-market journey from founders, cookbook authors and more.
Featuring:
Brand Partnerships That Work 🤝
11:45 AM – 12:30 PM
Working with brands is an excellent way to build a portfolio, increase revenue streams, and strengthen industry connections. But, where do you start? How do you get attention of the brands that speak to you and your audience? And how do you know if a brand deal is beneficial to you? A panel of celebrity chefs, spirits professionals, TV personalities and digital strategists provide their tips for expertly navigating brand partnerships.
Featuring:
Content Creation Playground 📸
12:30 PM – 4:30 PM
Get inspired, capture stunning content, meet your favorite foodies to follow, engage and explore partnerships with the food and beverage brands.
Securing Your First Agent: When, Why, and How 💼
1:30 PM – 2:30 PM
Working with an agent or representative can help you step up your game in the creator marketplace. A collection of talent representatives and talent themselves will share how they navigate the talent/manager relationship, how they approach financial decisions, what to expect from a talent agency, and more.
Featuring:
Sugar Clinic with Acclaimed Pastry Chef Clarice Lam 🍬
1:30 PM – 2:30 PM
Featuring:
Make it Official: How to Turn Your Social into a Real Business 🎉
2:30 PM – 3:30 PM
Featuring:
Mixology Clinic 🥃
2:30 PM – 3:30 PM
Featuring:
Lamb Clinic 🍖
3:30 PM – 4:30 PM
Closing Party at the Playground 🪩
4:30 PM – 5:30 PM
COOKBOOK SIGNINGS
Desi Bakes by Hetal Vasavada
Breaking Bao by Clarice Lam
Twisted by Jordan Hughes
What is CrEATor Live?
crEATor Live is a groundbreaking event for aspiring and established culinary, travel, and lifestyle content creators, influencers, and media. Through master classes and workshops led by industry leaders, immersive brand experiences, and networking opportunities with brands, crEATor Live provides essential tools and resources for building and growing a thriving content business.
Content creators seeking brand collaboration opportunities and loyal fans of online creator communities will participate in a unique event designed to build their personal brands, expand their business networks, and learn from their peers and experts alike. By bringing together the best in travel, culinary, wine and spirits, and lifestyle brands, crEATor Live promises an unparalleled celebration of growth and camaraderie for the creator community.
In the days following crEATor Live, the San Diego Food + Wine Festival provides a playground of stunning visuals in picturesque settings for creators to put their new skills to the test and engage in even more immersive experiences deserving of shutter time!
crEATor Live
DATES:
Thursday, November 7, 2024
Friday, November 8, 2024
LOCATION:
Building 177
2875 Dewey Rd
San Diego, CA 92106
DESTINATION AWESOME
Apply to become a SDFW ambassador and share the festival with your community to receive special access to Grand Weekend signature events.
IMPORTANT INFO
All attendees subject to security screening and bag check.
Master classes on Thursday are open only to individuals with a Creator Live + Master Classes pass.
GRAND FIESTA SPONSORS
