As part of the San Diego Food + Wine Festival’s Ambassador Program, we’re bringing together a community of local social media influencers and content creators to develop engaging and unique content that connects with both new and established audiences. Ambassadors will have access to exclusive, content-rich experiences throughout the year and during the festival itself, with the opportunity to immerse themselves in curated events.

Our goal is for each ambassador to create content that authentically resonates with their personal brand and audience, while fostering a meaningful connection with the San Diego Food + Wine Festival. We encourage diverse storytelling, with each ambassador contributing their unique voice to inspire and engage their followers, delivering measurable impact through this mutually beneficial partnership.

SDFW 2025 AMBASSADOR TEAM

WHAT SDFW PROVIDES

Ambassador’s receive a robust ticket package.

What’s included:

  • Media Preview

  • Creator Live

  • Grand Decant

  • Grand Tasting

  • After Party

  • Grand Fiesta

 

*Tickets are non-transferrable. Ambassador participation is subject to approval, based on availability, and not all may qualify for the full benefits package.

WHAT AMBASSADOR PROVIDES

Pre-Festival Social Media Coverage:

  • Create a min. of one Reel, invite us as a collaborator.  Use footage from attending past festivals, SDFW-provided b-roll, or relevant trending content tied to the San Diego Food + Wine Festival (SDFW).
  • Follow SDFW on social media and subscribe to our email list for updates.
  • Mark your attendance at SDFW events on your social channels.
  • Share Story slides leading up to festival to build anticipation and excitement.

On-Site Social Media Coverage:

  • Post at least one Story with a minimum of 3 slides per event attended, day of and tag.
  • Create/share a minimum of one engaging Reel per event attended within one week.

Post-Festival:

    • Provide a testimonial about your SDFW experience

SDFW 2025 GUIDELINES + RESOURCES

2025 FESTIVAL DATES

Grand Weekend November 7 – 9, 2025

HEALTH + SAFETY PROTOCOLS

F2E+WOWE‘s first priority is the safety and health of our attendees, sponsors, entertainers, production crew, volunteers, and staff. We are working closely with our venue and the Health Department to ensure that the F2E+WOWE events will be a fun and entertaining , educational experience that is safe for everyone. As such, all attendees will be required to abide by Health Protocols, which may evolve as we get closer to the event and may include any or all of the following measures:  liability waivers, face coverings, social distancing, non-invasive temperature checks, testing, or proof of vaccination. F2E+WOWE reserves the right to modify and add requirements at its sole discretion. We will update this page with those protocols as we get closer to the event. Cooperation with published health and safety protocols on-site will be required to enter and participate in the Festival.

HEALTH ACKNOWLEDGEMENT

By attending the San Diego Food + Wine Festival, you are confirming that you and all members of your party will adhere to our health and safety protocols. If you are unable to confirm the following criteria, we ask that you refrain from attending any San Diego Food + Wine Festival events:

  • You are not experiencing any symptoms of COVID-19 (such as a fever of 100.4°F or higher, cough, shortness of breath, difficulty breathing, chills, muscle pain or aches, headache, sore throat, loss of taste or smell, nasal congestion, runny nose, vomiting, diarrhea, fatigue, or any other symptoms outlined by the CDC).
  • You are not required to quarantine due to recent close contact with someone who has tested positive for or is suspected of having COVID-19.
  • You are not currently under any self-quarantine orders.

CODE OF CONDUCT

INTRODUCTION
Fast Forward Events is committed to providing a safe, welcoming, and inclusive environment for all participants across all events we produce, including but not limited to the San Diego Food + Wine Festival, SommCon, Tasting & Tap Room Expo, and Craft Beverage Expo. We expect all participants, including exhibitors, attendees, sponsors, and vendors, to respect the natural human right of every person to be free from harassment. By attending, you agree to adhere to the following Code of Conduct.

 

HARASSMENT-FREE ENVIRONMENT
Respect and Dignity: Treat everyone with respect and dignity. Harassment, discrimination, or any form of disrespectful behavior will not be tolerated.
Inclusivity: Embrace diversity and inclusivity. Avoid any language or actions that may exclude or demean individuals or groups based on race, gender, sexual orientation, religion, disability, age, or any other characteristic.
Professional Conduct: Maintain professionalism in all interactions. This includes but is not limited to verbal, physical, and visual conduct.

RESPONSIBLE ALCOHOL CONSUMPTION
Moderation: Consume alcohol responsibly. Excessive drinking, intoxication, and any behavior resulting from overconsumption that affects the safety, comfort, or enjoyment of others will not be tolerated.

Legal Compliance: Comply with all local, state, and federal laws regarding the consumption of alcohol. This includes age restrictions and regulations on serving alcohol.
Safe Behavior: Avoid any behavior that could pose a risk to yourself or others. This includes drinking and driving or participating in activities while under the influence of alcohol.

PROHIBITED BEHAVIOR
Harassment: Any form of harassment, including but not limited to unwelcome sexual advances, verbal or physical conduct of a sexual nature, derogatory comments, slurs, or jokes.
Discrimination: Any discriminatory behavior based on race, gender, sexual orientation, religion, disability, age, or any other characteristic protected by law.
Violence and Threats: Physical violence, threats, or any form of intimidation.
Inappropriate Behavior: Any behavior deemed inappropriate by event management, including excessive alcohol consumption, drug use, or any illegal activities.

REPORTING AND CONSEQUENCES
Reporting: If you experience or witness any form of harassment, inappropriate behavior, or violations of this Code of Conduct, report it immediately to event staff or security. All reports will be taken seriously and investigated promptly.
Consequences: Failure to comply with this Code of Conduct may result in removal from the event without a refund. Event management reserves the right to take any action deemed necessary, including banning individuals from future events.
Confidentiality All reports and investigations will be handled with the utmost confidentiality to protect the privacy of all involved.

COMMITMENT TO IMPROVEMENT
Feedback: We welcome feedback to improve our policies and procedures. Please contact event management with any suggestions or concerns.
Continuous Review: This Code of Conduct will be reviewed regularly to ensure it remains effective and relevant.

By participating in any event produced by Fast Forward Events, you agree to abide by this Code of Conduct. Thank you for helping us create a safe, inclusive, and enjoyable experience for everyone.

MEDIA KIT

DOWNLOAD PHOTOS + LOGOS

High resolution photos are available for non-commercial use to promote the San Diego Food + Wine Festival.