As part of the San Diego Food + Wine Festival’s Ambassador Program, we’re bringing together a community of local social media influencers and content creators to develop engaging and unique content that connects with both new and established audiences. Ambassadors will have access to exclusive, content-rich experiences throughout the year and during the festival itself, with the opportunity to immerse themselves in curated events.

Our goal is for each ambassador to create content that authentically resonates with their personal brand and audience, while fostering a meaningful connection with the San Diego Food + Wine Festival. We encourage diverse storytelling, with each ambassador contributing their unique voice to inspire and engage their followers, delivering measurable impact through this mutually beneficial partnership.

SDFW 2025 AMBASSADOR TEAM

WHAT SDFW PROVIDES

Ambassador’s receive a robust ticket package.

What’s included:

  • Media Preview

  • Creator Live

  • Grand Decant

  • Grand Tasting

  • After Party

  • Grand Fiesta

 

*Tickets are non-transferrable. Ambassador participation is subject to approval, based on availability, and not all may qualify for the full benefits package.

WHAT AMBASSADOR PROVIDES

Pre-Festival Social Media Coverage:

  • Create a min. of one Reel, invite us as a collaborator.  Use footage from attending past festivals, SDFW-provided b-roll, or relevant trending content tied to the San Diego Food + Wine Festival (SDFW).
  • Follow SDFW on social media and subscribe to our email list for updates.
  • Mark your attendance at SDFW events on your social channels.
  • Share Story slides leading up to festival to build anticipation and excitement.

On-Site Social Media Coverage:

  • Post at least one Story with a minimum of 3 slides per event attended, day of and tag.
  • Create/share a minimum of one engaging Reel per event attended within one week.

Post-Festival:

    • Provide a testimonial about your SDFW experience

SDFW 2025 GUIDELINES + RESOURCES