Vice President, Winemaker
Hook & Ladder Winery
Jason De Loach was introduced to the wine industry in the customary way; physical labor. As a young man at De Loach Vineyards he eventually worked his way into the cellar. At the age of eighteen he became involved in harvest, crush, and later on became Production Coordinator as well.
After cutting his teeth at De Loach, Jason moved up to the title of Cellar Master for Balletto Winery, where he oversaw and operated a significant portion of the winemaking process. With commitment to his craft, Jason soon was named Assistant Winemaker under renowned winemaker Dan Cedarquist.
Keeping with the tradition of his grandfather, Jason attended viticulture classes, and then took courses in enology from the University of California at Davis. After helping produce a number of gold medal winning wines at Balletto, Jason returned to his family roots at Hook and Ladder in 2006.
At Hook and Ladder, Jason began as Cellar Master and soon became Winemaker. Jason has been producing outstanding wines ever since; having his pick of the very best fruit from over 400 acres of vineyards farmed by his grandfather Cecil De Loach for over 30 years, Jason continues to generate exceptional wines.
On the rare occasions when Jason is not overseeing the winery, you can find him at home with his wife Nicole, son Lucas, and their German Shepard, Aspen. In the off season Jason will most likely be either flying real airplanes, or the models he builds at home, surfing, or training for his third degree black belt in Tae Kwon Do.